Lowfashion.com Annual Report
February 12, 2001
To our beloved stockholders:
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Lowfashion.com CFO Todd Stadler
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Greetings from your Lowfashion CFO.
I apologize for being late in getting this out to you, but the dinner I just
had was horrible. In between having to send back the duck compote twice -
twice! - for being "too piquant", my wine steward was not that shapely
married woman I am accustomed to ogling, but rather some supercilious old
codger.
But back to business. As you may know, Lowfashion.com has not had an
exceptional first year in business. We struggled to get off the ground with
the intent of providing "the finest artistic content on the web" early in
the first quarter of 2000. This proved to be too lofty of a goal, which is
why our new corporate objective is "be the pre-eminent content supplier to
the worldwide internet economy if at all possible, but mainly do not go
gently into that big sinkhole where all the other dot-coms have gone, nyah
nyah; there, but for the grace of God go we". The last line was added by a
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Fig. 1: I have heard of many of these corporations
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man claiming to be our legal department, but on further inspection, he
turned out to be a freelance writer looking for a job. I had him summarily
executed but kept the line because I felt it added "zing" to what is
otherwise corporate boilerplate.
Later in the year, Lowfashion.com continued to experience setbacks. Our
plan of rolling out a design team composed entirely of legions of monkeys
banging on Microsoft NaturalTM keyboards proved to be cost-effective over
a similarly talented group of humans, but ultimately resulted in the
difficult-to-use garish nightmare you see before you, which I find rather
vomitous. Attempts to have the monkeys summarily executed were met with
protests from fascist bleeding-heart organizations such as PETA and the
Animal Liberation Front, who ironically okayed the execution of the
aforementioned freelance writer.
Causing further troubles were our continued legal battles against numerous
entities, including the New York MoMA, who repeatedly appealed the various
decisions made in our favor in their suit alleging that "There is no real
art here - none of it". As you can imagine, this did very little to improve
our sagging image with the press, especially Stephen Silverman of
People.com, who continued to bash us in his online column for providing as
content that which "only the most sensory-deprived person could consider
entertaining, featuring neither beautiful sitcom actresses, nor young men
singing in groups of four or five".
All of this has led to a rather dismal economic situation. While we
continued to spend rather large amounts of capital on purchasing office
supplies (including 12,045 Post-It NotesTM pads, 348 staple removers,
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Fig. 2: I am unaware of the significance of these
lines and numbers, but am certain that their inclusion helps to bolster my point
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1,702 bottles of White-OutTM and 17 Trapper-KeeperTM organizers), we
failed to recoup these expenses by virtue of not, in fact, having an office.
Attempts to earn what CEO Nathan B. Beach termed "boatloads of cash" by
requiring all registered Lowfashion.com users to join in a simple
multi-level marketing scheme (in which each participant was guaranteed to
earn upwards of $50,000 a year by doing nothing, while helping to support
our corporation) proved unsuccessful. I should think that I do not need to
review here the poor decision-making skills that resulted in the purchasing
of several "Lowfashion.com Lincoln NavigatorsTM and the subsequent
firing of our PR team. Nevertheless, Lowfashion.com has always been "about
the art, man" as ousted COO Norma G. Wilkinson used to put it, and we at
corporate HQ feel that significant projected losses for the foreseeable
future do not mean that Lowfashion.com needs to shut down. In fact, we are
committed to providing you the Lowfashion.com content that you have become
used to expecting, at no cost to you, if only because we see no other way
about it.
Ah, I see that my imported Asian masseuse is here now, so I will wrap things
up. To summarize: upper management is indispensible, people are what
Lowfashion.com is truly all about, rah rah rah.
Sincerely,

Todd W. Stadler
Chief Financial Officer
Lowfashion.com
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